|Title||Journée Européenne de la Courtoisie sur la Route European Day of Courtesy on the Road|
|Project description|| The European Day of Courtesy on the Road (EDCR) is an original awareness campaign that aims at improving, in a lasting way, the behaviour of all road users throughout Europe. |
Months before the event, an EDCR pre-campaign invites (through a mailing) citizens, schools, companies, governments and other stakeholders to participate in the event. All those stakeholders are in charge to disseminate the road safety messages through the use of different materials of the campaign, such as posters, leaflets, stickers, gadgets, ...
An Internet website presents the project and the partners who will spread the message across the country.
The actions take place in the capital and other regions of the country in order to increase the impact of the campaign.
Volunteers are set at the main crossroads of the city centres and distribute folders explaining the campaign, giving advices to the drivers, allowing them to test themselves thanks to a questionnaire set in the given leaflet,...This folder is given with a chocolate candy as the event takes place during Easter, the third Thursday of March.
|Target [direct]||Young drivers|
|Target [indirect]||All drivers|
|Campaign objectives and expected impact||The aim of this campaign is to raise awareness regarding the consequences of the lack of courtesy on the road, and change the behaviour of all road users. |
More courtesy on the road brings several advantages; decrease the stress and therefore improve the safety on the road and the number of road accidents. More courtesy has also a positive impact on the environment.
|Why is it a good practice?||It tackles a subject which is not often developed within road safety awareness campaigns and has a big impact on road safety. It also carries a lot of media attention. New partners already wished to get involved in this campaign for the forthcoming years.|
|Date of creation of the campaign, period and duration||In France since 2001, in Belgium since 2007|
|Has the campaign already been duplicated in other countries? Where?|| Yes. Belgium, Portugal, Greece|
|Listing of material needed to create the campaign|| Posters, folders, Internet website, chocolate (or other sampling), fluo jackets for volunteers|
|Possible difficulties while creating this campaign (authorizations, reactions, stakeholders' limits - e.g. nightclubs' owners, etc...)|| Authorisation to distribute folders and posters on busy crossroads|
|Internal training plan: What are the basics (extra information) to be taught to the volunteers?||Training the volunteers on statistics about aggressiveness at the wheel and about the benefits brought up thanks to a courteous behaviour on the road.|
|Information about the project and organization (name, contact, country, email, website)||Gémeaux-AFPC (Association Française de Prévention des Comportements au volant)|
|Which kind of evaluation (quantitative/qualitative study, pre, druring and post study,…)|
|Impact||The public appreciates the initiative, are more aware of the consequences of aggressiveness on the road and about the benefits of a courteous driving. That action brings discussions on the topic and makes people think twice about their behaviour on the road.|
|SWOT analysis | Strengths||This campaign gets a lot of attention from the public and the media due to its specific thematic and its originality.|
|SWOT analysis | Weaknesses||A sufficient number of partners and volunteers have to be involved in the project to ensure its impact. If the media do not cover the event, the impact is quite limited. Finding a crossroad which is both busy and safe for the volunteers to distribute folders, is not always easy.|
|SWOT analysis | Opportunities||This topic gives the opportunity to talk about a lot of other topics: eco-driving, defensive driving, ... Create awareness on that topic is quite innovative.|
|SWOT analysis | Threats||The problem of aggressiveness on the road is only tackled on that special day but nothing is done about it during the rest of the year.|