WELCOME TO OUR HEROES WEBSITE !!!

Our website was designed to give you the best possible awareness campaigns coordination experience, based on 13 European different backgrounds, to create THE original awareness event for health and safety promoting… and we hope you will find it easy to navigate.

• Do you want to create a new awareness campaign, reaching a maximum people at lower costs?

• Are you frustrated because you cannot collaborate with other instances from different awareness fields?

• Are YOU interested in organizing THE most efficient awareness campaign, by mixing relevant topics, but keep a clear message?

• Are you tired of searching online and finding only pieces of information?

• Do you want to learn how to use our experience and proved methodology?




Our HEROES website is for anyone who wants to create his own awareness campaign on the most efficient way, by cross-fertilizing 2 or more topics (e.g. road safety, alcohol prevention, drugs prevention, or AIDS / HIV awareness), in order to reach a maximum of people with your message and initiative. 
This “toolkit” website is intended as a guide to help plan awareness events anytime of the year. The guidelines manual of cross-fertilized practices describes the potential awareness issues, and provide some of the solutions currently being pursued.

HOW TO USE IT?

That’s very simple and quite illustrated…

Search you’re the closest cross-fertilized practice to your idea or initiative (pay attention to identify which topics are mixed). Use the 13 practices specific guidelines to find your model, and see if this is applicable within your methodology.
Those practices have been elaborated by professionals and tested during 3 years, with excellent results. Please feel free to duplicate these initiatives or to create your own new campaign… Then let us know if you could meet the same success towards your target.

GOOD LUCK !!!

The HEROES Team



Heroes project description
Road traffic injuries are one of the leading causes for Disability Adjusted Life-Years. Alcohol and drug consumption are leading risk factors. Communicable diseases like HIV/AIDS are also becoming a threat to the health of young adults.

HEROES aims to bring together youth volunteer organizations in preventive health care and health promotion, particularly HIV/AIDS prevention, alcohol and drug prevention, road safety organizations, universities and other institutes working with young adult students and peer educators, to exchange working methods and share good practices on awareness raising for adolescents and young adults and addressing risk and protective factors with an impact on lifestyles and behaviours.

The partners in the project, half of whom work in preventive health care or health promotion and the other half in road safety promotion, will create integrated best practice campaign materials, linking approaches from preventive health care and health promotion to those of road safety and integrating approaches across several health determinants. A virtual network of volunteers, students and peer educators will be developed, will be informed about campaigns organized in other countries and in other domains, and will be trained to apply top quality activities cross-sectorally.

The use of the campaign materials developed in the project will give the activities of the volunteers, students and peer educators a high visibility and add to their cost effectiveness, as the volunteers will work for free. Attention will also be paid to wider socio-economic considerations and to the reduction of health inequalities. Synergies with other activities co-funded by the European Commission (DG TREN, Youth programs ...) and other institutions conveying risk and protective factors with an impact on lifestyles and behaviours will be taken into account.

This website arises from the project HEROES which has received funding from the European Union in the framework of the Public Health Programme.